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Services

Research Experiences

We help organizations listen smarter - turning research into clear, evidence-based insights.

Research Experiences
Research Experiences

Turning curiosity into clarity

When the stakes are high and the answers aren't obvious, we help you listen smarter, so you can decide with confidence. We combine quantitative rigour with qualitative depth to uncover patterns, pinpoint opportunities, and deliver clear, evidence-based recommendations you can act on.

Research Experiences

Our methods

To help our clients better understand their markets, customers, employees, and stakeholders, XA Research offers:

Customer Experience (CX) Research

See your brand the way your customers do. We map the full journey and pinpoint how to improve it, from first impression to long-term loyalty. Methods include multi-channel Voice of the Customer (VoC) programs, journey mapping, NPS, CSAT and CES measurement with driver analysis, mystery shopping, and product and concept testing.

Employee Experience (EX) Research

Culture is measurable. We help you understand and improve the employee experience so you can engage, support, and retain your people. Methods include Voice of the Employee (VoE) and engagement programs, onboarding, pulse and exit surveys, change-readiness research, employee interviews and roundtables, and manager-level reporting with action planning workshops.

Market Research

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

Audience Sourcing & Panel Partnerships

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

We create amazing Webflow templates for creative people all around the world and help businesses grow.
Research Experiences

Custom Research

When the challenge is complex, we design research to match, blending qualitative and quantitative methods. This includes in-depth interviews, focus groups and stakeholder forums, ethnographic and digital qualitative research, message and concept testing, segmentation, statistical modelling, and benchmarking, with hybrid designs that bring it all together.

Thought Leadership & Strategic Activation

We turn insight into impact. From insight-driven positioning and narrative development for leaders and boards to executive workshops, co-branded reports, and activation plans, we help you use data to influence decisions and drive lasting change.

Audience Sourcing & Panel Partnerships

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

We create amazing Webflow templates for creative people all around the world and help businesses grow.
Research Experiences

Our methods

To help our clients better understand their markets, customers, employees, and stakeholders, XA Research offers:

Customer Experience (CX) Research

See your brand the way your customers do. We map the full journey and pinpoint how to improve it, from first impression to long-term loyalty. Methods include multi-channel Voice of the Customer (VoC) programs, journey mapping, NPS, CSAT and CES measurement with driver analysis, mystery shopping, and product and concept testing.

Employee Experience (EX) Research

Culture is measurable. We help you understand and improve the employee experience so you can engage, support, and retain your people. Methods include Voice of the Employee (VoE) and engagement programs, onboarding, pulse and exit surveys, change-readiness research, employee interviews and roundtables, and manager-level reporting with action planning workshops.

Market Research

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

We create amazing Webflow templates for creative people all around the world and help businesses grow.
Research Experiences

Custom Research

When the challenge is complex, we design research to match, blending qualitative and quantitative methods. This includes in-depth interviews, focus groups and stakeholder forums, ethnographic and digital qualitative research, message and concept testing, segmentation, statistical modelling, and benchmarking, with hybrid designs that bring it all together.

Thought Leadership & Strategic Activation

We turn insight into impact. From insight-driven positioning and narrative development for leaders and boards to executive workshops, co-branded reports, and activation plans, we help you use data to influence decisions and drive lasting change.

Audience Sourcing & Panel Partnerships

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

We create amazing Webflow templates for creative people all around the world and help businesses grow.
Research Experiences

Our methods

To help our clients better understand their markets, customers, employees, and stakeholders, XA Research offers:

Customer Experience (CX) Research

See your brand the way your customers do. We map the full journey and pinpoint how to improve it, from first impression to long-term loyalty. Methods include multi-channel Voice of the Customer (VoC) programs, journey mapping, NPS, CSAT and CES measurement with driver analysis, mystery shopping, and product and concept testing.

Employee Experience (EX) Research

Culture is measurable. We help you understand and improve the employee experience so you can engage, support, and retain your people. Methods include Voice of the Employee (VoE) and engagement programs, onboarding, pulse and exit surveys, change-readiness research, employee interviews and roundtables, and manager-level reporting with action planning workshops.

Market Research

Understand your market, your audiences, and your brand with research built to inform real decisions. We help you size opportunities, test ideas before you invest, and track change over time, through brand health and perception tracking, market sizing, segmentation, concept and pricing research, and polling, supported by national panels and custom surveys.

Custom Research

When the challenge is complex, we design research to match, blending qualitative and quantitative methods. This includes in-depth interviews, focus groups and stakeholder forums, ethnographic and digital qualitative research, message and concept testing, segmentation, statistical modelling, and benchmarking, with hybrid designs that bring it all together.

Thought Leadership & Strategic Activation

We turn insight into impact. From insight-driven positioning and narrative development for leaders and boards to executive workshops, co-branded reports, and activation plans, we help you use data to influence decisions and drive lasting change.

Audience Sourcing & Panel Partnerships

Research is only as good as the people you hear from. Through established panel partnerships and a consultative approach to recruitment, we source the right respondents at scale, from nationally representative samples to hard-to-reach and B2B audiences. Participants are screened and verified, with quality controls throughout, so you can trust the data your decisions are built on.

Certified Qualtrics Implementation Partner

As a certified Qualtrics XM implementation partner, we help you get more value from your platform, from survey programming and role-based dashboards to data integration, governance, training, and managed services, whether you are starting out or scaling a mature program.

We create amazing Webflow templates for creative people all around the world and help businesses grow.
case study
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25+
years of Experience Design
2,000+
projects for leading brands
20,000+
training sessions
98%
NPS Average
Richard Antosik
// 
VP of Operations & Client Services, B2B Bank

"The team delivered excellent work that will be invaluable as we begin to implement a digital contact center, looking at the people, process and technology requirements. They helped our team define the vision and started us on our journey to execute it – we will be looking for their support moving forward."

Eric Esguerra
// 
VP of Customer Service & Operations, Miele

"The Experience Advisors were instrumental in helping us design Miele University. Once Miele University was designed, the team's expert facilitators came onsite to deliver customized training for our teams that was highly engaging and impactful. This ongoing program is nothing short of a success."

Jasmine Antonio
// 
Director of HR, Caesarstone Canada

"We partnered with The Experience Advisors to help enhance our team’s knowledge and skill set across customer-facing positions. Not only have they been easy to work with regarding defining our learning objectives and tailoring curriculums, but they’ve been adaptable to our ever changing organizational environment. We look forward to continuing our partnership!"