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Xperience Advisors
Xperience Advisors
Xperience Advisors
Xperience Advisors
Xperience Advisors

Welcome to
The Experience Advisors.

We employ human-centered design in creating and customizing the experiences you want to deliver for the people who matter most.

The Experience Advisors (XA) is a minority and female-led advisory firm with over 25 years of customer experience (CX) and employee experience (EX) expertise. We partner with our clients to analyze and improve how your customers and employees interact with your organization.

Our aim is to design and deliver experiences that build strong relationships with your customers, inspire your employees, and engage your wider community.

how we work

Our approach to helping our clients includes four project steps

We use data-driven research methods to ensure all projects start with an analytical and measurable framework.
We design inspiring and educational strategies and experiences that are unique to your organization and its goals.
We deploy projects and solutions with a practical and direct approach to ensure speed-to-insight and action.
We measure the results of our work to ensure it addresses your organization's challenges.
our services

We support our clients in five major areas:

Customer Experiences

We help organizations understand and improve how they serve their customers.

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Citizen Experiences

We help governments understand and improve how they serve citizens.

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Employee Experiences

We help organizations elevate their employee experience to better attract, engage and develop high-performing teams.

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Learner Experiences

We design and deliver engaging educational content to help people succeed in their roles.

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User Experiences

We help users manage the change and learning curve as you launch new systems.

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"The team delivered excellent work that will be invaluable as we begin to implement a digital contact center, looking at the people, process and technology requirements. They helped our team define the vision and started us on our journey to execute it – we will be looking for their support moving forward."

Richard Antosik
VP of Operations & Client Services, B2B Bank

"The Experience Advisors were instrumental in helping us design Miele University. Once Miele University was designed, the team's expert facilitators came onsite to deliver customized training for our teams that was highly engaging and impactful. This ongoing program is nothing short of a success."

Eric Esguerra
VP of Customer Service & Operations, Miele

"We partnered with The Experience Advisors to help enhance our team’s knowledge and skill set across customer-facing positions. Not only have they been easy to work with regarding defining our learning objectives and tailoring curriculums, but they’ve been adaptable to our ever changing organizational environment. We look forward to continuing our partnership!"

Jasmine Antonio
Director of HR, Caesarstone Canada

To create great experiences, you need experience – and here we've got it in spades.

years of Experience Design
projects for leading brands
training sessions
NPS Average
Who We Are

Our Core Team

Jessica Cryer

Managing Partner

David Singh

Managing Partner

Corey Atkinson

VP, Strategic Learning and Development

Shawn Ashley

Director, Advisory

Christine Ramballi

Director, Client Services

Katrina Manzocco

Director, Growth Operations

Clive Ramsey

Senior Consultant

Jenelle McCulloch

Senior Consultant

Maliha Siddiqi

Senior Consultant

Judith DSouza

Manager, Learning Services

Denise Fernandes

Senior Instructional Designer

Jillaine Yee

Account Coordinator and Community Manager

Zahara Foyston


Bonnie Lo

Digital Manager and Community Coordinator

Debadatta Laksar

Account and Community Coordinator


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see our work

A municipal transit organization

The Experience Advisors were engaged to analyze our client’s customer service and experience landscape across four service delivery channels – phone, in-person, email, ambassador network – to improve service operations with actionable, data-driven recommendations.

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see our work

An Ontario municipality

The Experience Advisors were engaged to conduct a comprehensive review of the Town's service delivery and organizational structure, with the goal of developing a service delivery strategy that would improve efficiency, reduce duplicated services, and create efficiencies within existing jobs.

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see our work

A national healthcare testing service provider

The Experience Advisors were engaged to analyze how customers/patients interacted with their service via online, telephone, email, and in-clinic experiences across the client’s 80 clinics throughout Canada.

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Get in Touch

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