Welcome to
The Experience Advisors.

Services

We employ human-centered design in creating and customizing the experiences you want to deliver for the people who matter most.

The Experience Advisors (XA) is a minority and female-led advisory firm with over 25 years of customer experience (CX) and employee experience (EX) expertise. We partner with our clients to analyze and improve how your customers and employees interact with your organization.
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Our aim is to design and deliver experiences that build strong relationships with your customers, inspire your employees, and engage your wider community.

how we work

Our approach to helping our clients includes four project steps

Discover

We use data-driven research methods to ensure all projects start with an analytical and measurable framework.

Design

We design inspiring and educational strategies and experiences that are unique to your organization and its goals.

Deploy

We deploy projects and solutions with a practical and direct approach to ensure speed-to-insight and action.

Decode

We measure the results of our work to ensure it addresses your organization's challenges.

XAdvisors

our services

We support our clients in five major areas:

Customer Experiences

We help organizations understand and improve how they serve their customers.

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Citizen Experiences

We help governments understand and improve how they serve citizens.

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Employee Experiences

We help organizations elevate their employee experience to better attract, engage and develop high-performing teams.

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Learner Experiences

We design and deliver engaging educational content to help people succeed in their roles.

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User Experiences

We help users manage the change and learning curve as you launch new systems.

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Work with us

Learn About Our Indigenous
Relations Training

"The team delivered excellent work that will be invaluable as we begin to implement a digital contact center, looking at the people, process and technology requirements. They helped our team define the vision and started us on our journey to execute it – we will be looking for their support moving forward."

Richard Antosik

VP of Operations & Client Services, B2B Bank

"The Experience Advisors were instrumental in helping us design Miele University. Once Miele University was designed, the team's expert facilitators came onsite to deliver customized training for our teams that was highly engaging and impactful. This ongoing program is nothing short of a success."

Eric Esguerra

VP of Customer Service & Operations, Miele

"We partnered with The Experience Advisors to help enhance our team’s knowledge and skill set across customer-facing positions. Not only have they been easy to work with regarding defining our learning objectives and tailoring curriculums, but they’ve been adaptable to our ever changing organizational environment. We look forward to continuing our partnership!"

Jasmine Antonio

Director of HR, Caesarstone Canada

To create great experiences, you need experience – and here we've got it in spades.

25+

years of Experience Design

2,000+

projects for leading brands

20,000+

training sessions

98%

NPS Average

Who We Are

Our Core Team

Jessica Cryer

Managing Partner

David Singh

Managing Partner

Corey Atkinson

VP, Strategic Learning and Development

Shawn Ashley

Director, Advisory

Will New

Director, Advisory

Christine Ramballi

Director, Client Services

Stephanie Clark

Director, Learning Experience

Katrina Manzocco

Director, Growth Operations

Clive Ramsey

Senior Consultant

Jenelle McCulloch

Senior Consultant

Judith DSouza

Manager, Learning Services

Denise Fernandes

Senior Instructional Designer

Jillaine Yee

Account Coordinator and Community Manager

Bonnie Lo

Digital Manager and Community Coordinator

Debadatta Laksar

Account and Community Coordinator

Chy Almeida

CSPN Community Manager

Adam

Experience Advisor

Adele

Experience Advisor

Bojana

Experience Advisor

Celine

Experience Advisor

Crystal

Experience Advisor

Darya

Experience Advisor

Deborah

Experience Advisor

Fanny

Experience Advisor

Garry

Experience Advisor

Isabel

Experience Advisor

Jaime

Experience Advisor

Jo

Experience Advisor

Jodi

Experience Advisor

Julie

Experience Advisor

Kaitlyn

Experience Advisor

Katie

Experience Advisor

Kayla

Experience Advisor

Lindsay

EXPERIENCE ADVISOR

Marie-Claude

Experience Advisor

Matt

Experience Advisor

Nikki

Experience Advisor

Richard

Experience Advisor

Sarrah

Experience Advisor

Susan

Experience Advisor

Suzie

Experience Advisor

Terri

EXPERIENCE ADVISOR

Troy

Experience Advisor

Wissam

Experience Advisor

Yasmina

Experience Advisor

case
studies

Post by

A municipal transit organization

see our work

A municipal transit organization

The Experience Advisors were engaged to analyze our client’s customer service and experience landscape across four service delivery channels – phone, in-person, email, ambassador network – to improve service operations with actionable, data-driven recommendations.

An Ontario municipality

see our work

An Ontario municipality

The Experience Advisors were engaged to conduct a comprehensive review of the Town's service delivery and organizational structure, with the goal of developing a service delivery strategy that would improve efficiency, reduce duplicated services, and create efficiencies within existing jobs.

A national healthcare testing service provider

see our work

A national healthcare testing service provider

The Experience Advisors were engaged to analyze how customers/patients interacted with their service via online, telephone, email, and in-clinic experiences across the client’s 80 clinics throughout Canada.